On Wednesday June 1st, I was delighted to attend a half-day workshop hosted by the Bank of Scotland Foundation at the Group’s Port Hamilton office in Edinburgh. The workshop, delivered in collaboration with Bank of Scotland and Google, welcomed representatives from over 80 charities who were keen to build their digital skills.
One in three small organisations in Scotland do not have basic digital skills. The aim of the session was to help charities develop this capability and improve their presence online. The first workshop, ‘Top Tips for growing online presence session’ was delivered by an Expert Trainer from Google’s Digital Garage. Later, charities were guided through a series of techniques on how to better manage their social media presence to engage a large audience.
The event provided me with the perfect opportunity to see first-hand the successful work that The Bank of Scotland Foundation is carrying out in the community. It was great to see three of our Bank of Scotland Digital Champions working closely with the community, and their eagerness to share their expertise was recognised by the attendees. As Chair of the Board of Trustees for the Foundation, I was delighted to welcome the attendees and introduce the agenda for the day. It was fantastic to see so many local charities benefiting from the collaboration between Google’s Digital Garage, and our Bank of Scotland Digital Champions.
As Group Ambassador for Scotland, I am responsible for the Group’s engagement activities and profile across Scotland. It is events such as this, which are instrumental in fulfilling Lloyds Banking Group’s commitment to helping Britain prosper. The feedback we received on the day was extremely positive, with a number of charities expressing their enthusiasm for similar, future events.
The UN sustainable development agenda for 2030 includes a “pledge that no one will be left behind” and I truly believe creating a digitally inclusive society is integral to achieving this goal. We have a real opportunity in Scotland for our colleagues and The Foundation to take a lead in supporting local communities; individuals, businesses and charities, to develop digital skills – through events like this.
I gained a lot from this event. It was great to see such a wealth of enthusiasm from the attendees; it will be exciting to see how we build upon this in the future. Beyond that, I hope the charities took lots of new skills away with them and they have a good impact for their growth moving forward.